After studying marketing and finance, Judy spent nearly two decades in marketing at HP before testing the waters at other high-tech companies. Eventually, a few connections in Judy’s network introduced her to BSN—and she immediately appreciated the product-market fit and team size. But in the end, it’s the solid leadership that really sold her.
Judy oversees a wide range of marketing programs, which span from demand center to digital and field and partner marketing. To execute such a multi-faceted program, Judy collaborates with a "mini but mighty" team to run events and tackle ongoing initiatives—like market segmentation and content strategy across all channels. Judy's got a hand in everything, but she really focuses on penetrating new U.S. and international markets.