Nida studied fashion and industrial design as an undergraduate. She wasn't aware of the different directions this degree could take her until she stepped into the Bemis office. After being recruited online, Nida joined the team as a wide-eyed intern, amazed at the possibilities of bonding in apparel. Since then, Nida has had the opportunity to work in the Sportswear, Handbag, and now Intimates markets, learning and growing in different roles within the company.
Nida spends her mornings mapping out the projects for the day before jumping on the laser cutter to prep materials and fabrics for assembly. Whether she's tweaking high-end leggings or building the next greatest bra band, Nida always approaches the exploration phase with the brand's needs in mind. To help understand the needs of the customer, she collaborates with product developers, designers, and colleagues in the Asia office.