After Lacey earned her bachelor's degree in business, she launched her career in the footwear industry doing retail marketing. She loved interacting with customers, designers and developers, and brand stakeholders to build the communication and visual strategy for consumers. This led her to her passion—brand management—and inspired Lacey to complete her MBA. Shortly after finishing, she found out about Bemis through a recruiter. It was love at first sight.
Lacey experiences a mix of activities that range from answering emails to flying to the Hong Kong office—with trade shows and big-name brand collaborations in between. When she's stateside, Lacey spends time downtown, collaborating with the branding agency that helps Bemis perfect sales toolkits, commercialization processes, and market segment strategies.