Meet Bai Brands'
LUCAS MICHAUD

Careers - Lucas’s Story 
 Shaping Success
Lucas’s Story
Shaping Success
Experienced in the beverage industry at Coca Cola and smaller brands, Lucas recognized quality in Bai Brands right away. He started his journey at Bai as a Regional Manager in Texas, and he climbed the ranks—tasked with finding competent South Central Texas Bai recruits and shaping them into a strong and effective sales force.
Careers - What Lucas Does
 Regional Manager
What Lucas Does
Regional Manager
Lucas travels around Texas most of his day—working hands-on besides his team in the field on the Austin, San Antonio, or Houston routes. Lucas works beside District Sales Managers for weeks on the road, stationing in-office once a month to take care of administrative tasks. Always focused on maximizing sales activity, Lucas provides his Sales Team with motivational support to always meet sales quotas.
 
 
“Bai does a great job of reaching out to its people. Everyone feels like they have a direct line of contact with the Leadership Team here.”
 
“Bai does a great job of reaching out to its people. Everyone feels like they have a direct line of contact with the Leadership Team here.”
 
 
“You need tenacity to survive at this company. We’re selling a great brand—but, from the top down, we all work our asses off.”
 
“You need tenacity to survive at this company. We’re selling a great brand—but, from the top down, we all work our asses off.”