Lauren graduated from Baylor University and studied communications. Shortly after graduating, she moved to New York and worked in sports as a field marketer and communications agent. Lauren went on to work for the New York Knicks, doing everything from field marketing to community relations. After a few years, she came to AT&T as a public relations expert.
Lauren helps manage content that runs across all of AT&T’s social media accounts, such as Facebook, Twitter, and Instagram. She also handles everything related to mobility, such as device launches, and sponsored content, such as working with the NCAA and AT&T Stadium. Lauren leads the content that will be used to market to promote launches and properties.
“My favorite project has been working with influencers and talent in the social space. I’ve had the opportunity to build relationships with amazing influencers around the country, from people in fashion to comedians and Instagram influencers. I love being able to connect with creative people in what I do.”
“To be successful in marketing at AT&T, good communication skills are key. Being able to communicate stories in written and verbal form is so important. However, while communication is key, we can teach you what’s needed to succeed.”