Meet AppLift's
LAURA CASTANEDA

Careers - Laura’s Story
 Passion For Innovation
Laura’s Story
Passion For Innovation
After studying international business and accounting at Santa Clara University, Laura joined one of the Big Four accounting firms, but realized the industry just wasn’t for her. A programmatic dreamer, Laura co-founded Gizmo and took part in 500 startups. Energized in the tech scene, Laura now happily spends her days making great design simple for AppLift.
Careers - What Laura Does
 Head of Product Innovation
What Laura Does
Head of Product Innovation
As the leader of the Product Innovation Team, Laura is in charge of observing the constantly changing technological landscape in order to come up with new ideas to keep AppLift and its clients on top. Her days are spent pitching concepts to internal development teams, then to clients, getting feedback and innovating to create the best result.
 
 
“I’m given a lot of responsibilities and a lot of accountability for my work, and I couldn’t be happier.”
 
“I’m given a lot of responsibilities and a lot of accountability for my work, and I couldn’t be happier.”
 
 
“I love to come up with new ways to sell and market our products. Together, we’re always coming up with new ideas and concepts for solving the needs of our customers.”
 
“I love to come up with new ways to sell and market our products. Together, we’re always coming up with new ideas and concepts for solving the needs of our customers.”