Technology with viable uses in almost every industry around the world is rare. Yet Affectiva’s mission and precise scientific approach to emotional intelligence aims to redefine the way people understand and use feelings. The software’s reach extends way beyond consumer engagement research—since emotion-sensing and analytics can integrate with dozens of applications and digital experiences.
Affectiva started digitizing emotion to enrich technology—and life—in 2009 as a spin-off of an MIT Media Lab project. Its mission involves humanizing technology with artificial emotional intelligence that reads facial expressions and maps them to an emotional state. Now, Affectiva aims to build stronger relationships between humans and technology in all industries, from advertising to health care.