Located in New York City, Good Apple Digital is a boutique media agency that specifically works on targeted digital media planning and buying in the independent media marketplace.
But what separates Good Apple Digital from its competitors is its commitment to fostering deep publisher relationships, as well as its integration of analytics to put forth the most effective campaigns possible. The end result? Super happy clients who continuously come back for more.
Unsurprisingly, the office culture at Good Apple Digital is good-humored, innovative, and exciting. The company is big on forward-thinking management practices, like promoting team members (called “Good Apples”) based on their merit and performance, not on time.
To do this, employees are encouraged to take on individual projects, and managers spend time looking at the unique talents that Good Apples bring to the table. “There’s a sense of self worth that is associated with working here,” says Search Supervisor Erik Hamilton.
And even though clients keep this bunch of Good Apples busy, the team also finds time to let loose and build memories together. The company takes an annual retreat (in past years they’ve gone everywhere from Louisiana to Puerto Rico), and they’re known to take themed team photos, create amazing holiday music videos, and host black tie galas.
The bottom line? Good Apple Digital keeps its employees happy, enthusiastic, and hungry for more. “When you wake up in the morning, you’re excited to go tackle the day,” explains Director of Search Engine Marketing Ian Orekondy.