Kate Doerksen was always bothered by how, while most shopping could easily take place online, eyewear shopping was too difficult—you could never really get a sense for what the glasses would look like on you. So, she took matters into her own hands and started Ditto, which has built a service that’s on its way to wowing eyeglass wearers (and technology lovers) around the world.
The software startup invented a virtual try-on technology that lets people see themselves in different glasses from all different angles. All you have to do is record a short video of yourself looking left and looking right. Afterwards, Ditto turns the video into an interactive tool where you can see what you look like from different angles and in various glasses. To make the process of choosing glasses even more painless, Ditto just launched a subscription-based eyewear rental program—the first of its kind.
Ditto’s employees share a passion for glasses—but moreover for building new and better products that are going to revolutionize an industry. The company really takes pride in its strong engineering culture, where employees are constantly learning and sharing ideas, and they’re encouraged to pitch new products and use research, data, and prototypes to prove how they’ll work. “Like all engineers, I like to build cool stuff,” shares CTO and co-founder Sergey Surkov. “It’s very cool, getting to build something that wasn’t built before.”
With its technological innovations and user-friendly designs, it’s not surprising that Ditto is facing a huge demand for its product from both consumers and potential licensing partners. As for Ditto’s future? VP of Product Ryan Osilla shares that he expects an exponential increase in product demand.
Inside the office, Ditto tries to make sure it’s meeting employees’ needs. From making sure that team members’ favorite drinks and snacks are always available to allowing employees flexible hours and work locations, Ditto is committed to creating the ideal office experience for everyone.
Check out Ditto’s offices, then go get your next job!
A board member of Columbia Organization of Rising Entrepreneurs, Kat is either hosting inspiring founders or trekking across cities (Silicon Valley and London, anyone?) to discover the hottest startups. And, when she’s not putting together large-group gatherings for InterVarsity Christian Fellowship, Kat is planning food excursions to discover the best Taiwanese beef noodle soup in NYC. The only thing she loves almost as much as crafting content as an Editorial Intern at The Muse is studying content as an English Major at Columbia University. Say hi on Twitter @katxmoon.More from this Author