This Company Is Revolutionizing Market Research (and Having Fun Along the Way)
What company doesn’t want to know what its consumers are thinking? Market research is a crucial part of any business, but for a lot of people, the process is confusing and daunting. Luckily, that’s where the magic of Peanut Labs comes in.
Peanut Labs is leading the charge in online market research, monetization, and creative solutions. The company was founded in 2007, and it has spent the past eight years helping millions of consumers express their opinions and try out products while allowing businesses to learn more about customer insights, engagement, and acquisition. Sounds like a win-win for everyone, right?
And despite the fact that Peanut Labs has over 40 employees spread out over four different offices (San Francisco, Toronto, London, and Paris) and was acquired in 2010, the company culture is tight-knit and fun. It’s common to see team members organizing activities like bowling or white-water rafting excursions to bring people closer together. Recently, Peanut Labs even sponsored a company-wide trip to the Grand Canyon, where its employees could bond in the great outdoors.
Given all of the time the team spends together, it’s not surprising that they value collaboration and push each other to succeed. “Every morning when I get up, I don’t feel like I’m going to work, I feel like I’m going to hang out with friends," says Director of Client Services Zahara Malik.
Another great thing about Peanut Labs: It has so much diversity. “We have over 10 languages spoken in the office and only about 35 people. We come from all over the place,” says Alex Dempsey, VP of Business Intelligence and Sales Support. “You’re more than just a job title here. There’s a great opportunity to learn a whole bunch of different skills.”
Check out Peanut Labs’ offices, then go get your next job.
Lily is a writer, editor, and social media manager, as well as co-founder of The Prospect, the world’s largest student-run college access organization. In addition to her writing with The Muse, she also serves as an editor at HelloFlo and Her Campus. Recently, she was named one of Glamour’s Top 10 College Women for her work helping underserved youth get into college. You can follow Lily on Twitter.More from this Author