If you were to formally ask them what they do, the people at JDI would say they’re a boutique consultancy that brings emerging technologies to market.
What does that actually mean in practice? JDI does a whole lot of everything for groundbreaking entrepreneurs and their enterprises: media relations, copywriting, original market research, design, content development, investor and analyst relations, fundraising strategy, business development, and a whole lot more. Does all of that make you feel energized or what?
Because the team does so much across tons of different platforms for a diverse array of clients, JDI’s mission emphasizes the importance of learning from everyone, not just the people with the most seniority or experience.
“JDI thrives on intellectual curiosity,” says PR Associate Tony Fassi. “Work here if you want to learn about everything and have something to say about most of it.”
JDI also actively encourages its employees to pursue other interests outside of marketing and builds it into the company’s DNA, hosting weekly team workshops for professional development training and providing funding for courses and conferences that people are excited about.
And because this Austin-based team is on the smaller side, bonding is paramount to working cohesively in the office. JDI has a robust “Healthy Lunch Club” every other Monday, where two employees cook for everyone. Annual retreats range from welding workshops to problem-solving “Olympic” games. And don’t even get them started on the bowling tournament at the annual holiday party—it’s the talk of the office year-round.
All in all? JDI is providing a once-in-a-lifetime experience for people who love to do it all. “JDI is one of the most challenging and fulfilling jobs I’ve ever held,” says John Robert Reed, a PR Associate. “The company gives you full entrepreneurial autonomy in exchange for the expectation to do meaningful marketing.”