The Creative Agency That's Redefining Advertising as We Know It
At first glance, you would expect mcgarrybowen—an award-winning global creative agency—to be a traditional company that uses long-established advertising methods. After all, the company was created over 12 years ago and has served an impressive repertoire of clients such as Disney, Marriott, United Airlines, JPMorgan Chase & Co., and Crayola.
But traditional is the last word we’d use to describe mcgarrybowen. Instead of sticking to existing advertising strategies, the company is known for applying original perspectives, interactive concepts, and integrated ecosystems that incorporate the latest marketing trends.
The advertising industry is, according to staffer Janine Perry, “moving more into product development, experiential development, and creating great content.” And mcgarrybowen remains ahead of the curve. “It’s so exciting to be part of this shift towards new ways of forming positive connections with consumers,” Perry says, sharing that her typical day includes collaborating with creatives to develop new ideas and developing strategies to bring those ideas to life.
Similar to Perry, Executive Creative Director Cliff Skeete is constantly searching for out-of-the-box approaches to solving complex problems for customers. Skeete leads the creative direction of mcgarrybowen’s Verizon team, and his workdays entail researching the marketplace for trends and innovations and masterminding brilliant ideas that take clients’ businesses to the highest level of exceptional content and advertising.
Whether it’s working with clients or on fast-paced TV events like the VMAs or Oscars, mcgarrybowen’s employees are shaping the future of the advertising industry with creative, compelling media content. “Our culture allows for innovation—it allows for ideas. Things that we haven’t done in the past? We’ll figure them out, and each time those things come up in the future, we’ll make them better," says Account Managing Director Lindsey Schmidt.
Check out mcgarrybowen’s offices, then go get your next job!
A board member of Columbia Organization of Rising Entrepreneurs, Kat is either hosting inspiring founders or trekking across cities (Silicon Valley and London, anyone?) to discover the hottest startups. And, when she’s not putting together large-group gatherings for InterVarsity Christian Fellowship, Kat is planning food excursions to discover the best Taiwanese beef noodle soup in NYC. The only thing she loves almost as much as crafting content as an Editorial Intern at The Muse is studying content as an English Major at Columbia University. Say hi on Twitter @katxmoon.More from this Author