Email newsletters are all the rage right now, but the people of SmartBrief were way ahead of the curve: They started pumping out newsletters in 1999.
Washington, DC-based SmartBrief, however, is more than just a newsletter. It creates multi-industry business stories to send to subscribers and readers at the senior executive level, all while putting an emphasis on pristine editorial practices and state-of-the-art technology.
“We get content to our readers very succinctly so they’re ready to start their day. We are an integral tool to having other companies make great business decisions,” Senior Project Manager Melissa Longo explains.
Given that the company commits itself to helping other people do their jobs well, SmartBrief practies what it preaches when it comes to its own culture. Leadership takes on a relaxed management style, allowing employees to personalize their roles and take advantage of a flexible work environment. It also believes in the power of continued education, offering all sorts of programming like women’s development initiatives and extensive professional trainings for team members to take advantage of.
Additionally, the company firmly thinks that by leaving no question unanswered, no goal is unattainable. “SmartBrief is very much a macro-managed culture where you trust your employees to get their work done and you hire the right people in the first place,” affirms Associate Publisher Tom Sikes. “On the flip side, there’s a support network that’s always there for you.”
And just because SmartBrief is centered around helping careers doesn’t mean the team doesn’t know how to unwind. Employees love the company’s action-packed happy hours (complete with a one-of-a-kind beer vending machine) and annual boat cruise down the Potomac River every summer. Sounds like a good deal, right?