Growing Company, Startup Feel: Check out Life at Magnetic
Magnetic is in the business of making brands, companies, and advertisers more efficient and effective in the way they spend their advertising dollars. A rapidly growing company leading the market in search retargeting, Magnetic consistently collects consumer behavior data. “Two things you can expect from Magnetic: We’ll always make people more effective with their advertising spend, and we’re going to be developing new products based on the data that we gather,” explains James Green, the company’s CEO.
Magnetic’s bigger goal? Keep the company feeling small and tight-knit. This is achieved in a couple ways. First of all, the leaders really believe in and foster transparency. Second, they let everyone make decisions for themselves—even if it means they fail sometimes. Finally, it always maintains the fun, familiar feel of a small, startup company. Seasonal trips foster bonding between co-workers, a beer fridge occasionally cracks open early in the afternoon, and personal project ownership is appointed to each employee in an effort to keep the atmosphere light, creative, and, ultimately, successful.
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