Fail fast and often. You’ve probably heard this, right? It’s a common saying these days: That there are so many opportunities to succeed, you might as well take all the leaps and jumps you can get. It’ll be worth it in the end, etc. All those failures can lead up to one big achievement.
But: Is it hype? Is failing really that important? Should you believe it?
Yes. Absolutely yes. Failure can teach you a tremendous amount.
Sometimes you have to take 10,000 punches before anything good happens. Miracles don’t happen. If they do, it’s one in a million. You have to work, you have to put yourself out there. And with work comes disappointment. The more you work, the more instances you have for disappointment.
So yes, failure is necessary and will happen if you are truly taking the risks you need to take to make it.
But the failure has to be quantified.
If you fail and then can never get up from it again, that’s not a good kind of failure. As an entrepreneur, all my failures along the way have been a lesson. I failed a test in fourth grade, and I see it as one of the greatest achievements of my life because it forced me to realize what I truly wanted to do with my life. No joke. I distinctly remember sitting in my small bedroom, crying and debating in my own head, trying to make sense of why I was having such an intense reaction to this test. And then it hit me. This was the thought that changed everything: “Screw school. I’m a businessman.”
I’m even just now thinking back to when I attended my first baseball card trade show. I bought a table at thirteen years old for $400 and nobody showed up. That was a certainly a lesson. And I just had to go through it.
Those micro-failures were very important for me. They were small, but significant. But you need to put the failure in context of what could happen. A possible scenario is you could go completely out of business. Usually people go one of two ways when that happens: Either they are finished and never get up again, or they start over and try harder. Which outcome sounds more like you?
This brings me to legacy over currency. It goes right along with quantifying the failure. You always have to be considering your legacy in the decisions you make. I’ve been saying it since 2008. What do you want to be remembered for? What is going to be your life achievement? Figure out what that is and then make sure every decision you make leads up to it. If failure becomes a part of that, so be it. But never forget the end game. Even if something seems like it’s going to be a sweet deal, weigh it against what you ultimately want to be doing.
So yes, believe the hype: The more you fail, the less you’re afraid of it. That’s a good thing. But not all failures are equal. Some could totally destroy you. Quantify. Consider the outcomes, and remember your legacy.
This article was originally published on Medium. It has been republished with permission.
Gary Vaynerchuk has built businesses all his life: In his 20s, he grew his family liquor store from $3 million to $45 million in 5 years, launching WineLibrary.com, one of America's first wine e-commerce sites. In 2009, he co-founded VaynerMedia, a social-first digital agency which helps brands market in the year we live in. An angel investor and adviser to some of the most successful tech startups since social media’s early days, Gary has counseled and invested in more than 50 tech startups including Twitter, Tumblr, Medium, Birchbox, Uber and Venmo. In 2014, Gary launched $25 million seed fund VaynerRSE to continue his successful investing career.More from this Author