4 Ways to Spread (Cheap!) Holiday Cheer to Your Clients
It’s that time of year again. And as you begin to wade through the sudden onslaught of holiday cards and gifts and party invites, you may be wishing your corporate holiday savings account was a little more, well, merry. You would love to thank your clients this holiday season with cards, gifts, and a fabulous party, but as a small business with limited resources, can you?
Luckily, the answer is yes. Try one of these creative spins on corporate holiday traditions to engage your community in unique, meaningful ways this season—without breaking the bank.
1. Holiday Cards
You may not have the funds to buy, print, and send hundreds (or thousands!) of holiday cards to your customers, but luckily, the boom of e-cards has made this process both cheaper and less time consuming. Need a great resource? Check out Paperless Post. It has a huge selection of holiday cards to choose from—some of which are free, and all of which can be personalized with your own brand message. The best part? An “envelope” feature that personalizes each card with the recipients name on the front. The pricing scheme is a bit confusing, but you’ll find the costs to be minimal once you get the hang of it.
2. Holiday Party with Drink Tickets
You are determined to have a holiday party. You are also determined to not have to sell your apartment in order to throw one. How? Host a party with drink tickets. Find a venue that allows you to put a certain amount of money behind the bar, and then work with them to figure out how many drinks per guest you can offer (and any free nibbles they might be able to throw in!). In your invite, find a fun and witty way to tell your guests that the first two or three are on you, but they’re on their own after that. To cut the cost down further, keep your guest list tight. Your co-worker’s boyfriend’s mom can come to your going-public party.
During the holiday season, many businesses will offer extensive discounts to their customers as holiday “gifts.” But if you’re unable to offer a 30% storewide price cut, swap the heavy discount for a more meaningful offering. If you’re a restaurant, gift each of your guests with a glass of champagne on the house to celebrate the holidays. If you sell home goods, offer a free ornament with purchases over $100. Your community will appreciate the detail, and you won’t have to forego a third of your profits during a lucrative sales month.
A great byproduct of the holiday season is the emphasis on donating to charity. But instead of just donating to a charity you like, why not get your community involved? Let them know that you’ll be donating to a certain number of charities this holiday season, and that you’d love their recommendations for the causes they care about the most. Or, take this a step further and organize a volunteer day with a local charity, inviting your community to participate. You can give back using the resources you have available, and it’s a great way to work with your community on a meaningful common goal.
As a small business, it’s easy to get envious of larger brands that seem to have endless resources to support and entice their community. But it’s because you’re a small business that you are able to interact with your clients in such a genuine, personal way. Take advantage of it! And remember to continue that momentum beyond the holiday season and throughout the year.
Photo of holiday present courtesy of Shutterstock.
About The Author
Alex Honeysett is a Brand & Marketing Strategist who teaches entrepreneur how to promote and market their businesses, human-to-human. After spending nearly a decade working in communications for multimillion dollar brands and startups in NYC and London, Alex knows what truly drives crazy conversations, sold-out launches, and New York Times interviews—and it's not mastering the marketing flavor of the week. It's how well you connect with the needs, fears, and beliefs of the heart-beating humans you're trying to serve. Alex has landed coverage in print and broadcast outlets around the world, including the Today Show, Wall Street Journal, Mashable, BBC, NPR, and CNN. Her own articles have been featured in the Daily Muse, Forbes, Inc., Mashable, DailyWorth, TIME and Newsweek. You can learn more about Alex and grab her free PR resources here.