Advertising Media Manager
It's an exciting time to be at Vanguard! We have a compelling story to tell and a unique opportunity to connect with clients and prospects by putting their interests first.
The Team:
Our Brand Marketing team is expanding its capabilities to better define and tell Vanguard's story in ways that set us apart and inspire action. This group shares in Vanguard's mission to take a stand for all investors. You will support this mission while driving the organization to strive for best-in-class paid media campaigns that bring value to all investors. You will be a reliable subject matter expert responsible for partnering cross-functionally to tackle projects both big and small. Are you up for the challenge?
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The Role:
The Advertising Media Manager will help develop brand advertising campaigns that connect Vanguard's mission to investor needs . This role owns the implementation, measurement, and optimization of Brand paid media campaigns. A key component to success in this role is an ability to collaborate effectively with our network of agencies and internal teams.
In this role, you will:
- Bring experience developing and executing high impact paid media strategies for B2B and B2C campaigns across multiple channels including video, custom content, audio, and out-of-home.
- Work closely with external media partners and agencies to execute paid media strategies that drive measurable business results across traditional and emerging media channels.
- Have proven ability to analyze in-market results across channels, derive actionable insights from data and optimize plans to deliver against goal.
- Bring a data-driven and continuous improvement mindset to everything you do.
- Possess a natural curiosity for all things media and embrace a collaborative working style.
- Provide guidance and consultation on media best practices and common obstacles based on prior experiences.
- Possess deep understanding of the rapidly evolving media landscape and the regulatory and privacy implications.
- Have a solid understanding and appreciation of the Vanguard brand and how it is positioned in the market.
- Minimum five years related advertising experience.
- Undergraduate degree in Marketing or equivalent experience required.
- Agency experience preferred but not required.
- Deep Channel experience in at least one of the following: Audio, Streaming/CTV, Social Media, Programmatic Display.
- Hands on Media Measurement/optimization experience
- Hybrid work model requires presence in our Malvern office Tuesday through Thursday.
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
We are Vanguard. Together, we're changing the way the world invests.
For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let's make it count.
Inclusion Statement
Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.