TikTok Shop - Business Development Manager - Electronics, Office and Books

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Overview
We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. TikTok Shop-Electronics, Office, and Books-is looking for a retail champion to help us build our business and drive the growth of our category. This role sits in our larger Category Operations team, which supports key and enterprise accounts, social sellers, and emerging brands.

About the Role:
We are looking for passionate and talented people to join our commercial team in the US and help build a social commerce ecosystem where buyers, sellers, and creators can thrive. The Business Development Manager-Electronics, Office, and Books role is responsible for identifying and onboarding high-potential sellers prioritizing accounts that illustrate virality or trend-right positioning. You will work closely with a team of category managers, creator specialists, and technical and non-technical cross-functional partners to pitch, educate, and onboard sellers onto TikTok Shop.

Responsibilities:
- Develop business development growth strategies that align with TikTok Shop strategies and drive awareness, acquisition, and revenue.
- Generate a pipeline of qualified prospects based on opportunity size and prioritize delivering business development goals for growth.
- Pitch and recruit qualified prospects that meet category assortment needs and goals.
- Drive seller efficiency and seller experience enhancements regarding onboarding and integration to TikTok Shop, which reduces onboarding time.
- Develop reporting, analysis, and measurement that monitors and optimizes seller onboarding.
- Collaborate with internal teams, including creator, logistics, legal, governance, campaigns, and marketing, to establish a seamless and efficient process for onboarding sellers.

Qualifications

Qualifications:
- 3+ years experience in business development, e-commerce account management, sales or B2B performance marketing in tech, media agencies, or startups.
- Experience engaging with and influencing executive leadership in B2B settings and negotiating the proper BD outcomes.
- Experience managing programs across cross functional teams, building processes, and coordinating project plans to meet monthly and quarterly OKRs
- Strong knowledge of the e-commerce landscape, CRM tools, social commerce, & content marketing

Preferred Qualifications
- Quick learner, proactive, and resilient. Ability to cope well under pressure and thrive in ambiguous environments
- Analytical, data-driven, structured thinking, and goal-oriented; Ability to articulate thesis and strategies independently
- Excellent communication and cross-team collaboration, skilled at moving things forward.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $91200 - $143555 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.