Overview
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A career at PepsiCo means working in a culture where everyone's welcome. Here, you can dare to be yourself. No matter who you are or where you're from, you can influence the people around you and the world at large. By showing up, you'll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.
Join us. Dare for Better
PepsiCo is looking for a strategic, creative, and results-oriented Marketing Manager to help drive and execute the marketing agenda for Taco Bell & Habit Burger Grill. This role provides the best combination of Commercialization, Innovation, and Activation/Comms experiences as well as an exciting opportunity to help integrate PepsiCo's marketing priorities at one of our most important partners.
Along with the Sr. Marketing Manager on the team, you will work with the customer and key internal PepsiCo stakeholders to strategically evaluate business opportunities, and to develop and execute consumer-relevant marketing programs across both food & beverage.
Key to success will be aligning and executing marketing programs in a way that positively impacts PepsiCo and Taco Bell/Habit Burger brand equities while also driving sales. In addition to the experience of working with some of the most dynamic and innovative brands in the PepsiCo and YUM! portfolios, this role will develop leadership skills in key areas such as collaboration and influencing through interaction with internal and external leadership, cross-functional connections across the PepsiCo organization, and creative problem-solving within customer team dynamics, dealing with ambiguity, and driving for results.
Responsibilities
- Partner with Taco Bell & Habit Burger Grill marketing & sales leaders to help define account-specific marketing strategies and programs that support achieving volume, sales, and brand growth targets over a multi-year horizon
- Lead execution of PepsiCo's Taco Bell & HBG annual operating plans, management of the agency briefing and creative development process, and close collaboration with internal cross functional experts (Operations, Sales, Finance, Legal, Supply Chain, R&D)
- Become a PepsiCo brand portfolio expert, leveraging in-depth knowledge of company brand priorities, products and assets, relevant market research, and analysis of competitive activity to deliver best-in-class solutions to marketing needs
- Apply in-depth understanding of consumer insights and business analytics, including sales trends, demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior to advance the business
- Oversee with Sales the testing and launch of select new PepsiCo beverage & culinary innovation propositions and platforms
- Event organization & coordination of various onsite & offsite customer and franchisee meetings/conventions
Compensation and Benefits :
- The expected compensation range for this position is between $102,800 - $172,100 based on a full-time schedule.
- Location, confirmed job-related skills and experience will be considered in setting actual starting salary.
- Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- Undergraduate degree (B.A. or B.S.) with minimum 5-7 years of experience with consumer-packaged goods or foodservice industries; MBA with a concentration in Marketing is a plus
- Prior customer marketing management/account management experience
- Proven expertise in creative agency management, and ability to influence and mobilize cross-functional team members within a matrixed environment
- Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
- Excellent written and oral communication skills, including presentation & storytelling skills, and the ability to quickly establish rapport and credibility with key stakeholders
- An analytic, strategic thinker who is self-confident, straightforward, flexible, and demonstrates a sense of urgency
Essential Skills:
- Strong team leadership skills in addition to attention to detail to tactically deliver day to day work
- Ability to effectively collaborate, communicate and influence in a matrix environment
- Demonstrated capability in building relationships by inspiring trust and excitement around shared goals
- Professional maturity - ability to manage up/down/around, and strong interpersonal skills for interaction with internal and external leaders
- Digital Agility - ability to deliver and elevate digital plans
- Strong analytical skills
- Advanced PowerPoint and Excel skills
- Strong creative thinking and problem-solving skills
- Comfortable in fast-paced environment with competing priorities requiring high degree of agility
- This position is limited to persons with indefinite right to work in the United States
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement