About LegalZoom
We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the
launch of our online services and groundbreaking technology in 2001. Since then, millions of
customers have counted on us to officially start and run businesses, protect brands and intellectual
property, and look after loved ones through wills and trusts.
As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative
thinkers and problem solvers with a passion for building legal and tax products that make a positive
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impact on the world, and we're always looking for exceptional people to push us further.
With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters
and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the
law and make a real difference in the lives of millions.
Remote-first
Since March 2020, our Zoomers have worked remotely and reported an overall better work-life
balance with more time for family and personal wellness.
At the end of 2021, LegalZoom made the official commitment to being a remote-first company.
Remote-first means that there is no expectation that Zoomers come into an office for a fixed
number of days outside of those employees identified as essential onsite workers. While we remain
a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet
and engage in person.
This position will be (remote/or SF Bay Area, LA Metro, and Austin Metro office location/s).
Overview
As an SEO Analyst, you will manage and optimize search engine marketing campaigns across both
Google and Bing. You will be responsible for analyzing data, identifying trends and insights, and
continuously improving the performance of campaigns to meet goals and objectives.
You will
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Develop optimization strategies that increase the LegalZoom search engine results
rankings
Execute tests, collect and analyze data and results, identify trends and insights in order
to achieve search visibility
Partner hand-in-hand with the SEO team, editorial team, SEM team, Product and PMM
to understand priorities and drive growth.
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs
and reconciling differences
Work with editorial and marketing teams to drive SEO in content creation and content
marketing
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Research and implement search engine optimization recommendations - across
different content types
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Create and execute internal linking strategy
Determine measurable goals that demonstrate improvement in marketing efforts
Closely collaborate with web development team to ensure SEO best practices are
properly followed throughout website content
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Perform ongoing keyword research, discovery and optimization for new SEO keywords
to use throughout LZ.com and marketing materials
Deliver keyword research, briefs, copy optimizations and maintain content master
pipeline
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Closely collaborate with Content Marketing Team to ensure SEO best practices are
followed closely by writers
Deliver keyword research, briefs, copy optimizations and maintain content master
pipeline
Participate in Content Marketing/SEO post-mortem meetings and regular feedback
sessions to ensure SEO learning and insights are incorporated into upcoming
content creation.
You have
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Bachelor's degree in marketing, statistics, or a related field.
3+ years of experience in search engine optimization
Strong analytical skills and ability to interpret data to make informed decisions and
recommendations.
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Excellent communication skills and ability to present data and insights to internal
stakeholders.
Ability to work independently, manage multiple projects simultaneously, and meet
deadlines in a fast-paced environment.
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Experience with Google’s services, including Analytics, Ads and Search Console
Demonstrated understanding and deployment of EEAT / helpful content update
implications
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A functional understanding of HTML and CSS
The ability to work with back-end SEO elements such as .htaccess, robots.txt,
metadata, CWV, and related skills
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Understanding nuances between broad/head-term SEO while also building an effective
and long-tail search strategy
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A deep understanding of mobile strategy and how it relates to SEO
Experience in building inbound organic search traffic and improving SERPs
A background in creating reports highlighting pertinent SEO data and search
performance
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An up-to-date, working knowledge of current, past, and future trends in the SEO
industry
LegalZoom is a remote-first company and the national range for this role is ($104,600- $135,650).
Actual compensation offered will depend on several factors including but not limited to: geographic
location, work experience, education, skill level, and/or other business and organizational needs. In
addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of
the compensation package. You will also receive a full range of medical, financial, and other benefits
as seen below.
● Medical, Dental, Vision Insurance
● 401k, With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional
legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity,
equality, and inclusion, and provides equal employment opportunities to all employees and
applicants for employment. LegalZoom prohibits discrimination and harassment of any type
without regard to race, color, religion, age, sex, national origin, disability status, genetics,
protected veteran status, sexual orientation, gender identity or expression, or any other
characteristic protected by federal, state or local laws.