#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We're looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.
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About the Role:
CrowdStrike is seeking a passionate and experienced Global Campaign Marketing Manager, responsible for leading our Global Webinars and Virtual Events - key programs supporting our Global Campaigns and product launches. Working closely with global campaign managers, product marketing, regional marketing managers, demand generation and operations teams, you will own the strategy, plan, development, execution, follow-up, and analytics for global webinars, virtual event series, and our largest global virtual summits. The ideal candidate is able to effectively balance program strategy and flawless execution, is a self-directed, life-long learner that thrives in a fast-paced environment, and is always looking for new ways to take their programs to the next level. S/he is a team player that brings positive energy, cross-functional project management skills and a deep understanding of virtual events, demand generation, and campaigns, with an outstanding track record of delivering world-class virtual events.
What You'll Do:
- Strategy & Planning: Determine the right mix of webinar topics and formats to support the objectives of our global campaigns and launch programs.
- Content Development: Templatize and program manage content development for webinars working with internal and external subject matter experts.
- Segmentation & Promotions: Own segmentation and promotional strategy across organic and paid channels, informed by program performance and best practices.
- Event Development & Execution: Drive end-to-end execution of webinars and virtual events that deliver high audience engagement and satisfaction.
- Follow-Up: Partner with campaigns, demand generation, and SDR teams on lead follow-up strategy and execution, to optimize program conversion.
- KPIs & Reporting: Set event targets and develop program metrics reporting.
- On-Demand Syndication & Enablement: Package on-Demand events and promotional assets for regional activations and 3rd party syndication.
- Optimization: Use data-driven insights to continuously improve and refine programs to meet and exceed KPIs.
- BA/BS degree in related field.
- 8+ years of global B2B campaign management/virtual event/webinar/program management experience in high tech, cybersecurity a plus.
- Proven experience (direct management of) across content strategy, segmentation, promotion, execution, follow-up, and regional best practices for webinars and large scale virtual events.
- Solid understanding of global marketing campaigns, content strategy and development, and demand generation best practices.
- Excellent program / project management skills to prioritize and manage multiple projects simultaneously to completion.
- Strong written communication skills to create and author content, resources and collateral to support program execution.
- Experience with virtual event platforms, marketing automation, salesforce automation, web content management, web analytics and reporting.
- Knowledge of 3rd party webinar syndication vendors, platforms, and programs for on-Demand content syndication.
- Collaborator and team player who can work within a matrixed environment with strong cross-functional project leadership skills.
- Self-starter who thrives in a fast-paced environment and is readily adaptable to changing market and organizational requirements.
- Creative problem solver with a positive can-do attitude.
#LI-REMOTE
Benefits of Working at CrowdStrike:
- Remote-first culture
- Market leader in compensation and equity awards
- Competitive vacation and flexible working arrangements
- Comprehensive and inclusive health benefits
- Physical and mental wellness programs
- Paid parental leave, including adoption
- A variety of professional development and mentorship opportunities
- Offices with stocked kitchens when you need to fuel innovation and collaboration
CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact Recruiting@crowdstrike.com , for further assistance.