People
Sonny’s Story
A Rock Star Comes to Voxy
Sonny is a former musician, who toured with his band after graduating from college. The band went on to win an MTV Music Award—but even with that success, Sonny decided to shift his career about three years ago. Putting his skills in event promotion and band management to use, he worked as Head of Marketing at Shoeboxed before finding his way to Voxy.
What Sonny Does
Marketing Manager
Sonny’s in charge of Voxy’s marketing, from email to social media to published content. His latest project has been a comprehensive review of Voxy’s email campaigns. After months of experimenting with different formats, content, and offering, he’s now analyzing the results and putting together smart, automated email campaigns that will adapt to users and follow them throughout their customer lifecycle.
“Our entire team can stay so focused, but we always keep that sort of energy and mission of the company at heart.”
“The language learning experience that we’re going through as a company—it’s not traditional. We’re going out into the community and learning in a very contextual way.”
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