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What is a Career in Project & Product Management?
Do you often catch yourself starting sentences with, “If I designed this product, it would be better because…?” As a product manager, you make decisions across every stage of a product’s lifecycle, from its initial planning, design, and development all the way to marketing and launch. You determine what features a product should have, what order to build them in, and when to launch them. Then, you turn your big-picture ideas into a concrete, step-by-step action plan and manage it to completion, keeping everyone involved—from designers to developers to the marketing team—on the same page and in sync.
Getting started in product management often begins with experience in both technical and customer-facing roles. You’ll need to understand the nuts and bolts of creating a product, which technical experience is great for. But learning to connect to customers is key, too: This will help you envision the product from a user’s viewpoint and deliver something that truly fits their needs.